All posts by Darren

Marketing Ideas for Plumbers – The Essential Guide to Accurate Marketing

In this article we provide marketing ideas for plumbers.  We show you how to segment your target audience and use the right marketing tactics for each segment. By better targeting your marketing activity you will get more calls for your plumbing business. Download your copy of the Essential Guide to Accurate Marketing. This article appeared in the June […]

Read More

Adwords – Change Payment Method

Follow these instructions to update your payment method or add a new payment method in Google Adwords. Useful when updating details for an expired credit card or adding a new credit card. First log in to Google Adwords – https://adwords.google.com Then: Click Settings (gear icon) Click “Billing” Click “Billing Settings” Edit your payment method or add […]

Read More

Integrating Facebook with AdRoll

When using AdRoll for Remarketing, we need to link your Facebook business page with the AdRoll service. Follow the these steps to give AdRoll the necessary access to your Facebook business page: 1. Log into Facebook to access your Facebook Notification Feed. You should see a request from AdRoll. Click to respond.           […]

Read More

Google’s My Business

Summary Google has launched a new local business dashboard called My Business. If you already have a Google+ listing you don’t need to do anything. My Business makes it easy to manage the data Google holds for your business. My Business helps small businesses connect with their local market. What are Google up to now? […]

Read More

Mail Chimp – Adding a New User

Many businesses use Mail Chimp to send emails to prospects and clients. Sometimes you will need to provide access to your Mail Chimp account to a third party so they can analyze your email campaign, set up new campaigns and send emails. If you need to share your Mail Chimp account this is how you […]

Read More

Local Business On Mobile Devices

This infographic from the US explains why it is crucial for local businesses to be easily found on mobile devices. There are still a huge number of Australian businesses who have a website that does not play well with mobile phones. Failure to connect with your audience on mobiles equals lost leads and sales. Infographic […]

Read More

What is SEO?

This video from Search Engine Land provides an easy to understand introduction to Search Engine Optimisation. What you will learn: Search engines are like super librarians. They know the content of all the pages on the web. Words, titles, links and new content all matter

Read More

Dude, Where’s My Keyword?

In late September 2013 Google announced that all Google searches would be secured. That means that you can no longer track which organic keywords delivered visitors to your website. It is a pretty big deal but has been coming for a while. For a couple of years now in Google Analytics we have seen the […]

Read More

Google Analytics – Adding a New User

Many website owners use Google Analytics to track and record important information about visitors to their website. Sometimes you will need to provide access to your Google Analytics account to a third party so they can analyze your website visitor data. If you need to share your Google Analytics account this is how you do […]

Read More

How to Add a User to Google Analytics

Many website owners use Google Analytics to track and record important information about visitors to their website. Sometimes you will need to provide access to your Google Analytics account to a third party so they can analyze your website visitor data. If you need to share your Google Analytics account this is how you do […]

Read More

What is Google Adwords?

Learn how Google’s powerful online advertising tool can help you reach new customers and grow sales with this introductory video What You’ll Learn An introduction to Google AdWords How to use AdWords to reach your potential customers How to use AdWords to control your advertising costs

Read More

What is WordPress?

WordPress began as an open source, free blogging platform but has evolved into a sophisticated Content Management System (CMS) that can accommodate the needs of a wide variety of businesses, big and small. Whether you need multimedia capability, syndication, social networking features or a secure  e-commerce solution anything is possible with the plethora of free […]

Read More

Why Should Psychologists Promote Online?

While there are thousands of psychologists in Australia, the demand for psychological services is strong and growing.  For psychologists who want to expand their practice, there is a window of opportunity to utilise the Internet and grow quickly. According to the Psychology Board of Australia there are over 30,000 registered psychologists in Australia (March 2013). That’s […]

Read More

The Power of a Backlink

UPDATE: 25 June 2013 Now ranking #1 for target search term. One good backlink and some social love (Facebook likes and Twitter retweets) go a long way. (Click image to enlarge) The practice of Search Engine Optimisation (SEO) has gone through some big changes in recent years. The old techniques of gaming the search engines […]

Read More

Testimonial From Life and Mind Psychology

When Darren approached me about enhancing my online presence, he outlined clear ways I can grow my business, and he continues to show me the direction and initiative my business needs. Goals are always clearly communicated, workable solutions are offered, and Darren has helped my business increase its productivity through a greatly improved online presence. […]

Read More

The New Face of SEO

A brilliant infographic from Fuzz One Media in the UK. Illustrates the changing face of SEO. The days of trying to “game” search engines like Google are over. Today what makes sense from a Marketing perspective also makes sense from a SEO perspective. It is what we tell all our clients – good marketing is […]

Read More

Testimonial from Tubby’s Tyrepower

Since engaging the services of Darren and his team at Rise Local, our business revenue derived from online inquiries has substantially increased.  Being an owner/operator of a small business is extremely demanding and doesn’t allow much time to manage the ever changing technical component.  Darren offers our business a complete solution to ensure we appear at the […]

Read More

Facebook Search is Coming

Facebook today announced it is moving onto Google’s turf by offering Search capabilities to Facebook users. However this will be a different kind of Search. Rather than typing in a search term and receiving a list of links to relevant results, Facebook will answer queries with an answer. The answer will be based on what others in […]

Read More

Testimonial from Cronulla Fitness

Cronulla Fitness has been working closely with Darren from Rise Local to improve our digital and web presence and we have found him to be fantastic in achieving more leads and generating more business through our door. He is in constant communication with us and has delivered a great digital marketing plan for our business. […]

Read More

Dominating in Google

Is it possible for small businesses to dominate Google results for relevant search terms?  You bet. Here is an example of Google domination by a tyre retailer in Sydney’s south.  A search for “tyres kirrawee” on Google produces 6 direct results and 3 indirect results for Tubby’s Tyrepower. Tubbys are one of three tyre retailers […]

Read More