Latest News

Marketing Ideas for Plumbers – The Essential Guide to Accurate Marketing

In this article we provide marketing ideas for plumbers.  We show you how to segment your target audience and use the right marketing tactics for each segment. By better targeting your marketing activity you will get more calls for your plumbing business. Download your copy of the Essential Guide to Accurate Marketing. This article appeared in the June […]

Read More

Google’s My Business

Summary Google has launched a new local business dashboard called My Business. If you already have a Google+ listing you don’t need to do anything. My Business makes it easy to manage the data Google holds for your business. My Business helps small businesses connect with their local market. What are Google up to now? […]

Read More

Local Business On Mobile Devices

This infographic from the US explains why it is crucial for local businesses to be easily found on mobile devices. There are still a huge number of Australian businesses who have a website that does not play well with mobile phones. Failure to connect with your audience on mobiles equals lost leads and sales. Infographic […]

Read More

What is SEO?

This video from Search Engine Land provides an easy to understand introduction to Search Engine Optimisation. What you will learn: Search engines are like super librarians. They know the content of all the pages on the web. Words, titles, links and new content all matter

Read More

Dude, Where’s My Keyword?

In late September 2013 Google announced that all Google searches would be secured. That means that you can no longer track which organic keywords delivered visitors to your website. It is a pretty big deal but has been coming for a while. For a couple of years now in Google Analytics we have seen the […]

Read More

What is Google Adwords?

Learn how Google’s powerful online advertising tool can help you reach new customers and grow sales with this introductory video What You’ll Learn An introduction to Google AdWords How to use AdWords to reach your potential customers How to use AdWords to control your advertising costs

Read More

What is WordPress?

WordPress began as an open source, free blogging platform but has evolved into a sophisticated Content Management System (CMS) that can accommodate the needs of a wide variety of businesses, big and small. Whether you need multimedia capability, syndication, social networking features or a secure  e-commerce solution anything is possible with the plethora of free […]

Read More

Why Should Psychologists Promote Online?

While there are thousands of psychologists in Australia, the demand for psychological services is strong and growing.  For psychologists who want to expand their practice, there is a window of opportunity to utilise the Internet and grow quickly. According to the Psychology Board of Australia there are over 30,000 registered psychologists in Australia (March 2013). That’s […]

Read More

The Power of a Backlink

UPDATE: 25 June 2013 Now ranking #1 for target search term. One good backlink and some social love (Facebook likes and Twitter retweets) go a long way. (Click image to enlarge) The practice of Search Engine Optimisation (SEO) has gone through some big changes in recent years. The old techniques of gaming the search engines […]

Read More

Testimonial From Life and Mind Psychology

When Darren approached me about enhancing my online presence, he outlined clear ways I can grow my business, and he continues to show me the direction and initiative my business needs. Goals are always clearly communicated, workable solutions are offered, and Darren has helped my business increase its productivity through a greatly improved online presence. […]

Read More

The New Face of SEO

A brilliant infographic from Fuzz One Media in the UK. Illustrates the changing face of SEO. The days of trying to “game” search engines like Google are over. Today what makes sense from a Marketing perspective also makes sense from a SEO perspective. It is what we tell all our clients – good marketing is […]

Read More

Testimonial from Tubby’s Tyrepower

Since engaging the services of Darren and his team at Rise Local, our business revenue derived from online inquiries has substantially increased.  Being an owner/operator of a small business is extremely demanding and doesn’t allow much time to manage the ever changing technical component.  Darren offers our business a complete solution to ensure we appear at the […]

Read More

Facebook Search is Coming

Facebook today announced it is moving onto Google’s turf by offering Search capabilities to Facebook users. However this will be a different kind of Search. Rather than typing in a search term and receiving a list of links to relevant results, Facebook will answer queries with an answer. The answer will be based on what others in […]

Read More

Testimonial from Cronulla Fitness

Cronulla Fitness has been working closely with Darren from Rise Local to improve our digital and web presence and we have found him to be fantastic in achieving more leads and generating more business through our door. He is in constant communication with us and has delivered a great digital marketing plan for our business. […]

Read More

Dominating in Google

Is it possible for small businesses to dominate Google results for relevant search terms?  You bet. Here is an example of Google domination by a tyre retailer in Sydney’s south.  A search for “tyres kirrawee” on Google produces 6 direct results and 3 indirect results for Tubby’s Tyrepower. Tubbys are one of three tyre retailers […]

Read More

Online Tools for Local Business

The Internet revolution presents a great opportunity for local businesses to connect with their market. For some it is a marketing dream that is transforming their business. But the online world also delivers a huge range of tools that can boost productivity and make your business life easier. The buzz term of the year is […]

Read More

Group Buying in Australia

What is Group Buying?   Group Buying refers to a collective effort to receive a reduced price on a product or service. It is also known as social buying. Group Buying has captured the imagination of Australian consumers and businesses and is changing the face of small business marketing.  Businesses can use Group Buying to […]

Read More

What is Google Maps?

Google Maps is an online mapping application that allows users to get directions and view aerial and street level images of locations.  Google offers local business the chance to connect with customers in their local area. Local businesses can list with Google Maps for free. Google now displays Google Maps listings when people search for […]

Read More

Twitter Positioning Itself As Local Media

Twitter is increasingly moving into the Local Media space. Their latest announcement is interesting for local business as people will be able to include “place” information in their tweets. The details are still a little sketchy but Tweeters will be able to show where their tweet has come from. This could facilitate real time conversations […]

Read More

Industry Directories

Once you have listed your business with at least 5 general directories, it is also worth listing in relevant industry directories. The benefits of listing in industry directories are much the same as for listing in local directories. Be sure to list only in relevant directories. If you try and list a plumbing business in […]

Read More

Local Directories

After listing in at least 5 general business directories, you should also look for any directories that specialize in your local area. Local directories can build a strong following in certain parts of Australia and your business could benefit from listing with them. Here is a sample of local directories: Easy Find Guide – Queesland […]

Read More

Why List in Business Directories?

Business directories are websites that allow businesses to list themselves by category and include relevant business details like address, phone number, description of services and so on. People can search for products and services and connect with providers in their local area Business directories are useful for promoting your business. In fact, even if you […]

Read More