A strong online presence is more important than ever for small businesses. When modern customers are looking for providers, they almost always turn to the web. Blogging is one of the most important ways to boost your online presence. Regularly publishing articles on your website helps drive traffic to your website by boosting your ranking […]

Your first step into online marketing is the toughest one. Like anything new, that which we don’t properly understand gives rise to hesitation, procrastination and inaction. We may miss an opportunity but that is nothing compared to falling on our face! One way to cut through this hesitation is to properly define the opportunity. Put […]

Google makes over $50 billion per year and almost all of it comes from business advertising. Businesses only pay Google when someone clicks on their ad; that is they pay for success, not just exposure. $50 billion worth of clicks equals a lot of business success. You might question whether or not advertising on Google […]

To grow your practice you need more clients. To connect with more clients you need to be found online.  People search for psychologists and counsellors online. Google reports strong growth in recent years from Australians searching for “psychologists”. When someone is searching for your services, in your target geographic area, you want them to find you. […]

While there are thousands of psychologists in Australia, the demand for psychological services is strong and growing.  For psychologists who want to expand their practice, there is a window of opportunity to utilise the Internet and grow quickly. According to the Psychology Board of Australia there are over 30,000 registered psychologists in Australia (March 2013). That’s […]