Business directories are websites that allow businesses to list themselves by category and include relevant business details like address, phone number, description of services and so on. People can search for products and services and connect with providers in their local area
- High profile directories like Google Maps, True Local and Yellow attract a lot of traffic in their own right. People searching on these directories for your products or services can find you. Online local directories are basically today’s version of the big Yellow Pages books we used last century.
- Google now lists local businesses in it’s search results. This is a feature Google continues to work on and it is a great benefit for local businesses. So with an optimised Google Maps listing you can rank #1 on Google. You don’t even need a website!
- There is another benefit relating to search engines like Google. Listings in business directories are often picked up and rank on Google. In fact, if you have a website you may find that your listing on a directory like Hot Frog actually outranks your website for certain keywords. So having well optimized listings in lots of business directories can ensure you are covering your bases on search engines like Google, Bing and Yahoo.
- All business directories allow you to link back to your website (if you have one). As we will discover in the SEO section, links to your website are very important in the eyes of Google and other search engines. So, links from a business directory will actually help your website to rank higher for your target keywords in the search engines.