A strong online presence is more important than ever for small businesses. When modern customers are looking for providers, they almost always turn to the web.
Blogging is one of the most important ways to boost your online presence. Regularly publishing articles on your website helps drive traffic to your website by boosting your ranking in Google search results. Once a potential customer is on your website, a blog can help convert visitors into clients by showcasing your services, methods, and experience.
But blogging isn’t taught in medical or business school. How do you get started? We’re not going to dive into the technical details of blog posts and Search Engine Optimization (or SEO) here; instead, we’re going to share our top 5 methods for generating ideas for your blog.
Demonstrate Your Expertise
To get started on your blog, write about what you know. You’re already an expert in a bunch of topics. Consider writing about the most common issues you encounter. For example, if you’re a nutritionist, you could write advice for dieting and weight loss, or advice for people struggling with eating disorders. The more specific your topic, the better.
Stay On Top of Trends
The field of health is constantly changing as new research is released and popular opinion changes. For effective blogging, stay up to date on this news. For example, you could write some commentary about the latest research on a particular illness or treatment. These sorts of blog posts show your audience that you are a well-informed professional, and being quick to write about emerging topics can give you a great ranking in search results.
Study Your Competition
One of the best ways to improve your business is to look at the competition. What are they doing well? What advantages do you have? This goes for building a blog as well. If your competitors have weak content in one area, for example, it may be easy to develop some stronger blog posts that divert some traffic to your site. There is a lot to learn from others in your field.
Capture Creative Ideas
Have you ever had a great idea while showering or taking a walk, and then forgotten about it entirely? Now that you’re doing the creative work of blogging, you have to be ready when inspiration strikes. Make sure that you always have your phone or a pen and pad handy to capture great ideas for blog posts. Or use a note taking app on your smartphone such asEvernote.
Build a Routine
When you’re worried about revenue, personnel, insurance, and all the other details of running a business, blogging can slip through the cracks. Don’t make that mistake. A strong blog can drive traffic, but it takes consistent, quality content to do so. That’s why it’s important to build a routine. Set aside regular time to write quality blog posts that are useful, clear, and concise, and make sure that you’re using proper English and good SEO practices. You should aim for a minimum of one new article every month.
If you need help, contact Rise Local. In addition to blogging support, we offer assistance with online advertising, SEO, social media, website and mobile strategy and more.