Our favourite Plumbing marketing expert, John Nelson, interviewed Mitch Kenney of Colepepper Services in San Diego, USA. Mitch has grown his revenue from zero to $2.5m in just two years. Watch the full interview here to learn how he did it. Highlights: Here are the highlights of the interview. Ideal Customer & USP Defining […]
All posts by Darren
Protected: Rise Local Update December 2016
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Protected: Reputation Management
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Protected: Rise Local Update July 2016
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Marketing Ideas for Plumbers – The Essential Guide to Accurate Marketing
In this article we provide marketing ideas for plumbers. We show you how to segment your target audience and use the right marketing tactics for each segment. By better targeting your marketing activity you will get more calls for your plumbing business. Download your copy of the Essential Guide to Accurate Marketing. This article appeared in the June […]
Protected: Rise Local Update May 2016
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How To Get 3 Listings on Page 1 of Google
Are you ready to get 3 listings on page one of Google? Book a free 20 minute phone session with Darren to get expert advice on what your next steps should be. Transcript: Hi, I’m Darren from Rise Local, today we’re going to talk about how you can get 3 listings on page 1 of […]
Marketing for Plumbers
Do you need more plumbing jobs to fill your work week? Do you want to put on more tradies to grow your business? Rise Local can drive more customers to your Plumbing business. We work with: Emergency Plumbers Hot Water Specialists Gas Plumbers Blocked Drain Specialists Local Plumbers Start here. Download the FREE Digital Marketing Checklist […]
Interview with S&D Plumbing
Here is an interview with S&D Plumbing, from Texas USA. The interview was conducted by an agency in the US we partner with, PlumberSEO. In the interview you will hear the owner of S&D Plumbing, Dan Dowdy, speaking about how they grew their annual revenue from $3m to $4m over three years by ratcheting up their digital […]
No More Marketing Waste. Track the Source of Every Phone Call.
You are busy. Really busy. There are so many tasks a business owner has to manage. As soon as you put one fire out, another has flared up. You probably have some sort of marketing program in place. It may even be performing reasonably well. But do you know exactly how it is performing? If […]
Measuring Marketing Performance in One Minute Per Month
As a business owner, you shouldn’t be spending hours each month, wading through reports trying to figure out if your online marketing is working or not. It’s a job that can be done properly in one minute per month. Here’s how. Google Analytics is your best friend. You probably already have it installed on your […]
Adwords – Change Payment Method
Follow these instructions to update your payment method or add a new payment method in Google Adwords. Useful when updating details for an expired credit card or adding a new credit card. First log in to Google Adwords – https://adwords.google.com Then: Click Settings (gear icon) Click “Billing” Click “Billing Settings” Edit your payment method or add […]
Big Changes to Google Rankings Coming in April 2015
Google has announced big changes to the way they will rank websites in their Organic search rankings. This applies only to the Organic search results they deliver to people on mobile devices (phones, ipads etc.) Bottom line: action is required. You need to run a quick test to see if your website meets Google’s new standards. Go to this […]
Integrating Facebook with AdRoll
When using AdRoll for Remarketing, we need to link your Facebook business page with the AdRoll service. Follow the these steps to give AdRoll the necessary access to your Facebook business page: 1. Log into Facebook to access your Facebook Notification Feed. You should see a request from AdRoll. Click to respond. […]
5 Ways for Health Professionals to Generate Topics for Blog Posts
A strong online presence is more important than ever for small businesses. When modern customers are looking for providers, they almost always turn to the web. Blogging is one of the most important ways to boost your online presence. Regularly publishing articles on your website helps drive traffic to your website by boosting your ranking […]
Google’s My Business
Summary Google has launched a new local business dashboard called My Business. If you already have a Google+ listing you don’t need to do anything. My Business makes it easy to manage the data Google holds for your business. My Business helps small businesses connect with their local market. What are Google up to now? […]
The Perfectly Optimized Local Web Page
Here is a great example of what a Perfectly Optimized Local Web Page would look like. If you are building a new website for a local business this framework is one to follow. Get this right and you will run your website into a Lead Generating Machine! Embedded from Small Business Online Coach
Mail Chimp – Adding a New User
Many businesses use Mail Chimp to send emails to prospects and clients. Sometimes you will need to provide access to your Mail Chimp account to a third party so they can analyze your email campaign, set up new campaigns and send emails. If you need to share your Mail Chimp account this is how you […]
Local Business On Mobile Devices
This infographic from the US explains why it is crucial for local businesses to be easily found on mobile devices. There are still a huge number of Australian businesses who have a website that does not play well with mobile phones. Failure to connect with your audience on mobiles equals lost leads and sales. Infographic […]
What is SEO?
This video from Search Engine Land provides an easy to understand introduction to Search Engine Optimisation. What you will learn: Search engines are like super librarians. They know the content of all the pages on the web. Words, titles, links and new content all matter
Using Video to Connect With More Leads
Video is a highly effective way of connecting with more leads. But before you wonder about the cost of production, or break out into a sweat about facing a camera, I can assure you it can be inexpensive and will not require you to step in front of a camera. There are different types of […]
How To Grow Your Practice #3: Return On Investment for Psychologists
Your first step into online marketing is the toughest one. Like anything new, that which we don’t properly understand gives rise to hesitation, procrastination and inaction. We may miss an opportunity but that is nothing compared to falling on our face! One way to cut through this hesitation is to properly define the opportunity. Put […]
How To Grow Your Practice #2: Google Adwords for Psychologists
Google makes over $50 billion per year and almost all of it comes from business advertising. Businesses only pay Google when someone clicks on their ad; that is they pay for success, not just exposure. $50 billion worth of clicks equals a lot of business success. You might question whether or not advertising on Google […]
Dude, Where’s My Keyword?
In late September 2013 Google announced that all Google searches would be secured. That means that you can no longer track which organic keywords delivered visitors to your website. It is a pretty big deal but has been coming for a while. For a couple of years now in Google Analytics we have seen the […]
Google Analytics – Adding a New User
Many website owners use Google Analytics to track and record important information about visitors to their website. Sometimes you will need to provide access to your Google Analytics account to a third party so they can analyze your website visitor data. If you need to share your Google Analytics account this is how you do […]
How to Add a User to Google Analytics
Many website owners use Google Analytics to track and record important information about visitors to their website. Sometimes you will need to provide access to your Google Analytics account to a third party so they can analyze your website visitor data. If you need to share your Google Analytics account this is how you do […]
How To Grow Your Practice #1: Be Found
To grow your practice you need more clients. To connect with more clients you need to be found online. People search for psychologists and counsellors online. Google reports strong growth in recent years from Australians searching for “psychologists”. When someone is searching for your services, in your target geographic area, you want them to find you. […]
Google Dropping URLs from Search Results
This was noticed overseas a few weeks ago but it’s the first time I have seen it here in Oz. Google have dropped the URL address from their search results page. Makes the page easier to read in my opinion. The meta description is more prominent with the white space beneath it. Remember, the meta […]
What is Google Adwords?
Learn how Google’s powerful online advertising tool can help you reach new customers and grow sales with this introductory video What You’ll Learn An introduction to Google AdWords How to use AdWords to reach your potential customers How to use AdWords to control your advertising costs
What is WordPress?
WordPress began as an open source, free blogging platform but has evolved into a sophisticated Content Management System (CMS) that can accommodate the needs of a wide variety of businesses, big and small. Whether you need multimedia capability, syndication, social networking features or a secure e-commerce solution anything is possible with the plethora of free […]
Why Should Psychologists Promote Online?
While there are thousands of psychologists in Australia, the demand for psychological services is strong and growing. For psychologists who want to expand their practice, there is a window of opportunity to utilise the Internet and grow quickly. According to the Psychology Board of Australia there are over 30,000 registered psychologists in Australia (March 2013). That’s […]
The Power of a Backlink
UPDATE: 25 June 2013 Now ranking #1 for target search term. One good backlink and some social love (Facebook likes and Twitter retweets) go a long way. (Click image to enlarge) The practice of Search Engine Optimisation (SEO) has gone through some big changes in recent years. The old techniques of gaming the search engines […]
Understanding Your Customers Emotional State Online
Here is a smart addition to any online customer contact form. Ask your customer how they are feeling. It is difficult to infer emotional state from written communication. How often have you read an email and got a sense of someone’s tone but then realized it could be interpreted in different ways. When dealing with […]
SEO: High Value, Future Proof Link Building
SEOmoz video on how to build links with long lasting value. In 2012 Google updated their system for ranking websites and a lot of link building tactics that previously worked now don’t work. In this video Cyrus Shepard creates a simple rule for identifying a quality link: If you don’t control the anchor text in […]
Testimonial From Life and Mind Psychology
When Darren approached me about enhancing my online presence, he outlined clear ways I can grow my business, and he continues to show me the direction and initiative my business needs. Goals are always clearly communicated, workable solutions are offered, and Darren has helped my business increase its productivity through a greatly improved online presence. […]
Testimonial from Outside Space
We have found working with RiseLocal a pleasure. Their professionalism and attention to detail with our small business’ specific online requirements was refreshing. Darren from RiseLocal is certainly a person who listens and produces results. Greg Soster, Outside Space, Austinmer.
The Periodic Table of SEO Ranking Factors
11 June 2013: Updated with 2013 version of the Periodic Table of SEO Ranking Factors Click image to enlarge
The Basics: Use Local Marketing to Reach Local Customers
According to Google, 70% of people research online and then buy offline from local businesses. People search for everything online, from tradies to dentists and pizzas to homes. In this video you will get an introduction to online marketing for local business. It covers how to connect with your local market via: Search engines Review […]
Are You Still Spending Money with Yellow Pages?
Terrible news today for staff at Sensis, publishers of the Yellow Pages. 650 people will lose their jobs after Sensis’ income fell another 12.5% in the first half of the financial year. We are in the final days of the big yellow book that was previously found in every home, office and workplace across the […]
The Basics: Build an Online Marketing Plan
Here is a video from Google Australia on how to build an online marketing plan. It covers how to: set business goals create a plan of action set an online marketing budget Enjoy…
Every Website Needs a Privacy Policy
Why a Website Privacy Policy is Good Business Practice Having a website privacy policy really is essential for every website. What a privacy policy says to people that spend time and interact with your site is that you care about them and respect their private contact information when they choose to share it with you. […]
The New Face of SEO
A brilliant infographic from Fuzz One Media in the UK. Illustrates the changing face of SEO. The days of trying to “game” search engines like Google are over. Today what makes sense from a Marketing perspective also makes sense from a SEO perspective. It is what we tell all our clients – good marketing is […]
The Basics: Why Does Being Online Matter?
Here is a video from Google Australia on why you should be online – even if you run an entirely “offline” business. It covers why you should: build a website monitor review sites create a blog engage in social networks Enjoy…
Testimonial from Tubby’s Tyrepower
Since engaging the services of Darren and his team at Rise Local, our business revenue derived from online inquiries has substantially increased. Being an owner/operator of a small business is extremely demanding and doesn’t allow much time to manage the ever changing technical component. Darren offers our business a complete solution to ensure we appear at the […]
Facebook Search is Coming
Facebook today announced it is moving onto Google’s turf by offering Search capabilities to Facebook users. However this will be a different kind of Search. Rather than typing in a search term and receiving a list of links to relevant results, Facebook will answer queries with an answer. The answer will be based on what others in […]
Responsive Website Design – Meeting the Challenge of a World Going Mobile
1 in 3 mobile users in Australia go online via their handset and this trend is increasing (ACMA, December 2012). Does your website scale to display well on the very small screen of a smartphone? Does it display well on a tablet (like an iPad)? As people increasingly access the internet via hand-held devices, local […]
Discovering Local Citation Opportunities
SEOMoz video on how to increase citations to improve your website rankings in Google Local results. Crucial information for all local businesses who are looking for leads and new customers online. Need help with your Local SEO strategy? Request your free internet marketing audit now and we will show you the way.
Testimonial from Cronulla Fitness
Cronulla Fitness has been working closely with Darren from Rise Local to improve our digital and web presence and we have found him to be fantastic in achieving more leads and generating more business through our door. He is in constant communication with us and has delivered a great digital marketing plan for our business. […]
New RiseLocal logo from 99Designs.
Thanks to designer Swaggie and 99Designs for the service. 99Designs is a graphic design marketplace where designers enter a contest to win your work. I received 172 designs, created a short list of about 25 and then settled on a winner.