Rise Local is offering a free online marketing audit for a limited time to local businesses in Australia. As Australians increasingly search for services and products online, local business can no longer rely on a listing in the Yellow Pages and the occasional ad in a local newspaper to connect with new customers. Online visibility […]
Free Marketing Tips
Dominating in Google
Is it possible for small businesses to dominate Google results for relevant search terms? You bet. Here is an example of Google domination by a tyre retailer in Sydney’s south. A search for “tyres kirrawee” on Google produces 6 direct results and 3 indirect results for Tubby’s Tyrepower. Tubbys are one of three tyre retailers […]
Time to get serious about a consistent NAP
Doctors recommend we get 8 hours of sleep a night. Congratulations to any business owner who can get that much. But at least you will be able to sleep a little easier knowing that your online presence is under control and bringing leads to your business. Google has shut down the old Places pages and […]
Online Tools for Local Business
The Internet revolution presents a great opportunity for local businesses to connect with their market. For some it is a marketing dream that is transforming their business. But the online world also delivers a huge range of tools that can boost productivity and make your business life easier. The buzz term of the year is […]
Group Buying in Australia
What is Group Buying? Group Buying refers to a collective effort to receive a reduced price on a product or service. It is also known as social buying. Group Buying has captured the imagination of Australian consumers and businesses and is changing the face of small business marketing. Businesses can use Group Buying to […]
What is Google Maps?
Google Maps is an online mapping application that allows users to get directions and view aerial and street level images of locations. Google offers local business the chance to connect with customers in their local area. Local businesses can list with Google Maps for free. Google now displays Google Maps listings when people search for […]
7 Free Online Directories for Local Businesses
The internet is a great marketing tool for all types of businesses. Large corporations are spending millions of dollars every year on online marketing. But for small local businesses with limited budgets it can be difficult to be found on the internet. Local directories are a great way to promote local businesses and many online […]
Twitter Positioning Itself As Local Media
Twitter is increasingly moving into the Local Media space. Their latest announcement is interesting for local business as people will be able to include “place” information in their tweets. The details are still a little sketchy but Tweeters will be able to show where their tweet has come from. This could facilitate real time conversations […]
Industry Directories
Once you have listed your business with at least 5 general directories, it is also worth listing in relevant industry directories. The benefits of listing in industry directories are much the same as for listing in local directories. Be sure to list only in relevant directories. If you try and list a plumbing business in […]
Local Directories
After listing in at least 5 general business directories, you should also look for any directories that specialize in your local area. Local directories can build a strong following in certain parts of Australia and your business could benefit from listing with them. Here is a sample of local directories: Easy Find Guide – Queesland […]
Why List in Business Directories?
Business directories are websites that allow businesses to list themselves by category and include relevant business details like address, phone number, description of services and so on. People can search for products and services and connect with providers in their local area Business directories are useful for promoting your business. In fact, even if you […]
Online Marketing For Local Business
A step by step guide for local businesses to market themselves in the internet. You don’t even need a website to be successful on the web. The internet is a powerful source of leads, bookings, new clients and sales. The key is to harness that power for your business.