Google has announced big changes to the way they will rank websites in their Organic search rankings. This applies only to the Organic search results they deliver to people on mobile devices (phones, ipads etc.) Bottom line: action is required. You need to run a quick test to see if your website meets Google’s new standards. Go to this […]

Summary Google has launched a new local business dashboard called My Business. If you already have a Google+ listing you don’t need to do anything. My Business makes it easy to manage the data Google holds for your business. My Business helps small businesses connect with their local market. What are Google up to now? […]

Here is a great example of what a Perfectly Optimized Local Web Page would look like. If you are building a new website for a local business this framework is one to follow. Get this right and you will run your website into a Lead Generating Machine! Embedded from Small Business Online Coach

This infographic from the US explains why it is crucial for local businesses to be easily found on mobile devices. There are still a huge number of Australian businesses who have a website that does not play well with mobile phones. Failure to connect with your audience on mobiles equals lost leads and sales. Infographic […]

Video is a highly effective way of connecting with more leads. But before you wonder about the cost of production, or break out into a sweat about facing a camera, I can assure you it can be inexpensive and will not require you to step in front of a camera. There are different types of […]

In late September 2013 Google announced that all Google searches would be secured. That means that you can no longer track which organic keywords delivered visitors to your website. It is a pretty big deal but has been coming for a while. For a couple of years now in Google Analytics we have seen the […]

This was noticed overseas a few weeks ago but it’s the first time I have seen it here in Oz. Google have dropped the URL address from their search results page. Makes the page easier to read in my opinion. The meta description is more prominent with the white space beneath it. Remember, the meta […]

UPDATE: 25 June 2013 Now ranking #1 for target search term. One good backlink and some social love (Facebook likes and Twitter retweets) go a long way. (Click image to enlarge) The practice of Search Engine Optimisation (SEO) has gone through some big changes in recent years. The old techniques of gaming the search engines […]

SEOmoz video on how to build links with long lasting value. In 2012 Google updated their system for ranking websites and a lot of link building tactics that previously worked now don’t work. In this video Cyrus Shepard creates a simple rule for identifying a quality link: If you don’t control the anchor text in […]

11 June 2013:  Updated with 2013 version of the Periodic Table of SEO Ranking Factors Click image to enlarge

Terrible news today for staff at Sensis, publishers of the Yellow Pages. 650 people will lose their jobs after Sensis’ income fell another 12.5% in the first half of the financial year. We are in the final days of the big yellow book that was previously found in every home, office and workplace across the […]

Why a Website Privacy Policy is Good Business Practice Having a website privacy policy really is essential for every website. What a privacy policy says to people that spend time and interact with your site is that you care about them and respect their private contact information when they choose to share it with you. […]

A brilliant infographic from Fuzz One Media in the UK. Illustrates the changing face of SEO. The days of trying to “game” search engines like Google are over. Today what makes sense from a Marketing perspective also makes sense from a SEO perspective. It is what we tell all our clients – good marketing is […]

Facebook today announced it is moving onto Google’s turf by offering Search capabilities to Facebook users. However this will be a different kind of Search. Rather than typing in a search term and receiving a list of links to relevant results, Facebook will answer queries with an answer. The answer will be based on what others in […]

1 in 3 mobile users in Australia go online via their handset and this trend is increasing (ACMA, December 2012). Does your website scale to display well on the very small screen of a smartphone? Does it display well on a tablet (like an iPad)? As people increasingly access the internet via hand-held devices, local […]

SEOMoz video on how to increase citations to improve your website rankings in Google Local results.  Crucial information for all local businesses who are looking for leads and new customers online. Need help with your Local SEO strategy?  Request your free internet marketing audit now and we will show you the way.

Is it possible for small businesses to dominate Google results for relevant search terms?  You bet. Here is an example of Google domination by a tyre retailer in Sydney’s south.  A search for “tyres kirrawee” on Google produces 6 direct results and 3 indirect results for Tubby’s Tyrepower. Tubbys are one of three tyre retailers […]

Doctors recommend we get 8 hours of sleep a night. Congratulations to any business owner who can get that much. But at least you will be able to sleep a little easier knowing that your online presence is under control and bringing leads to your business. Google has shut down the old Places pages and […]

What is Group Buying?   Group Buying refers to a collective effort to receive a reduced price on a product or service. It is also known as social buying. Group Buying has captured the imagination of Australian consumers and businesses and is changing the face of small business marketing.  Businesses can use Group Buying to […]

The internet is a great marketing tool for all types of businesses. Large corporations are spending millions of dollars every year on online marketing. But for small local businesses with limited budgets it can be difficult to be found on the internet. Local directories are a great way to promote local businesses and many online […]

Once you have listed your business with at least 5 general directories, it is also worth listing in relevant industry directories. The benefits of listing in industry directories are much the same as for listing in local directories. Be sure to list only in relevant directories. If you try and list a plumbing business in […]

After listing in at least 5 general business directories, you should also look for any directories that specialize in your local area. Local directories can build a strong following in certain parts of Australia and your business could benefit from listing with them. Here is a sample of local directories: Easy Find Guide – Queesland […]

Business directories are websites that allow businesses to list themselves by category and include relevant business details like address, phone number, description of services and so on. People can search for products and services and connect with providers in their local area Business directories are useful for promoting your business. In fact, even if you […]

A step by step guide for local businesses to market themselves in the internet. You don’t even need a website to be successful on the web. The internet is a powerful source of leads, bookings, new clients and sales.  The key is to harness that power for your business.