The Basics
What is SEO?
This video from Search Engine Land provides an easy to understand introduction to Search Engine Optimisation. What you will learn: Search engines are like super librarians. They know the content of all the pages on the web. Words, titles, links and new content all matter
What is Google Adwords?
Learn how Google’s powerful online advertising tool can help you reach new customers and grow sales with this introductory video What You’ll Learn An introduction to Google AdWords How to use AdWords to reach your potential customers How to use AdWords to control your advertising costs
What is WordPress?
WordPress began as an open source, free blogging platform but has evolved into a sophisticated Content Management System (CMS) that can accommodate the needs of a wide variety of businesses, big and small. Whether you need multimedia capability, syndication, social networking features or a secure e-commerce solution anything is possible with the plethora of free […]
The Basics: Use Local Marketing to Reach Local Customers
According to Google, 70% of people research online and then buy offline from local businesses. People search for everything online, from tradies to dentists and pizzas to homes. In this video you will get an introduction to online marketing for local business. It covers how to connect with your local market via: Search engines Review […]
The Basics: Build an Online Marketing Plan
Here is a video from Google Australia on how to build an online marketing plan. It covers how to: set business goals create a plan of action set an online marketing budget Enjoy…
The Basics: Why Does Being Online Matter?
Here is a video from Google Australia on why you should be online – even if you run an entirely “offline” business. It covers why you should: build a website monitor review sites create a blog engage in social networks Enjoy…