While there are thousands of psychologists in Australia, the demand for psychological services is strong and growing.  For psychologists who want to expand their practice, there is a window of opportunity to utilise the Internet and grow quickly.

According to the Psychology Board of Australia there are over 30,000 registered psychologists in Australia (March 2013). That’s 1 psychologist for every 733 people in the country.

According to Google there are a huge number of queries for psychological services on it’s search engine every month. The list below shows Australian search volume on Google for queries that included the relevant keyword:

• “psychology”    301,000 /month
• “mental health”  246,000 /month
• “psychologist”  135,000 /month
• “anger management” 33,100 /month
• “counsellor” 27,100 /month
• “clinical psychologist” 6,600 /month

Google also reports on the change in search volume over time. The chart below shows searches for “psychologist” in Australia are up over 100% since 2008.