SEOmoz video on how to build links with long lasting value.

In 2012 Google updated their system for ranking websites and a lot of link building tactics that previously worked now don’t work.

In this video Cyrus Shepard creates a simple rule for identifying a quality link:

• If you don’t control the anchor text in the link it is probably a worthwhile, quality link.
• If you do get to control the anchor text it is probably a low value (or even negative value) link.

This gels with what we tell our clients – today good SEO is the same thing as good marketing. The days or trying to out-smart Google are over.