The best time to connect with a potential client for your business is at the precise moment they are searching for your services. It’s like they are holding a sign over their head saying “Help Me”.
That is the beauty of Search Marketing. We make sure your business can be found on Google when your target audience is searching for your services.
There are three ways to improve your visibility on Google.
- Google Adwords
- Search Engine Optimisation
Using Google’s advertising platform you can connect with people at the very time they are searching for your services in your area.
Rise Local delivers a complete Google Adwords service, including:
- Account set up
- Campaign set up
- Ongoing campaign monitoring and optimization
- Full tracking and reporting
Advertising on Google can be a very effective form of marketing for almost any business. The key to success using Adwords is constant monitoring and optimization of your campaigns. Google Adwords is NOT a “set and forget” tool.
Rise Local uses technology and procedures to ensure your campaign is properly set up, constantly monitored for performance and optimized for success.
Search Engine Optimisation (SEO)
SEO is all about getting you ranking in the Organic search results of search engines like Google and Bing.
There is a lot of mystique surrounding SEO and most of it is smoke and mirrors. Here is what Google has to say about SEO.
To us, “search engine optimisation” is simply a set of guidelines to ensure the pages of your website get indexed by Google for the keywords that are relevant to your business. That’s it.
So if you are a dentist in Bondi, you probably want at least one page on your website to show up on Google when someone searches “dentist in Bondi”. There are actions we can take to increase the chance of that happening.
Rise Local provides a complete SEO service:
- Technical SEO audit
- Keyword research
- On page optimisation of content
- Website promotion (link building)
The Internet has turned every business owner into a publisher. It has never been so cheap and so easy to get your message in front of your audience.
“Content” is all about publishing a message that engages your audience and helps convert them into clients.
It is important to plan your content so that it attracts your audience and then answers their questions.
Rise Local provides a complete content service including:
- Website copy, images and video
- Writing or editing monthly blog posts
- Publishing content to your website
We apply search engine optimisation best practices to all your content to ensure your content has the best chance of connecting with new clients.