Tik Tok is the Chinese social media platform that has taken the world by storm in the last few years. 

It started out as kids posting videos of themselves dancing and is now a social media giant. In terms of engagement, there may well be the number one social media platform on the planet.

Businesses have flocked to Tik Tok and they are spending money advertising on the platform. Some businesses are spending a lot of time and resources trying to build an audience on Tik Tok to engage with customers and prospective customers.

But there is a problem.

There are politicians in the United States who are agitating for the banning of Tik Tok in America. This is all part of the broader America-China economic war. America has already banned a couple of big Chinese tech companies from doing business in the United States.

Australia has done the same and other Western countries are following suit.

You can bet if America does ban Tik Tok in the United States, then Australia would follow in their footsteps pretty quickly.

So what does this mean for business?

If you’ve already got a Tik Tok strategy in place if you’re spending money on advertising or if you’re trying to create engagement by posting videos, now is the time to make sure all of your video content is backed up off that platform.

If Tik Tok is banned in Australia you can then repurpose that content on another platform like Instagram or YouTube shorts.

If, like the majority of Australian businesses, you do not yet have a Tik Tok strategy then I wouldn’t be in too much of a rush to get started. The next few months could be telling and whether or not this push in America to get Tik Tok banned is going to get any traction or not.