If you’re running a trade or home service business in Australia, you’ve probably heard about ServiceTitan—the leading software platform designed specifically for plumbing, electrical, HVAC, and other service-based businesses. But what exactly is ServiceTitan, what products does it offer, and how can its Marketing Pro tool help you generate more leads and bookings? Let’s break it down.

What is ServiceTitan?

ServiceTitan is an all-in-one business management software built for trade and service businesses. Originally launched in the U.S., it has now expanded to Australia, giving local businesses access to advanced tools that help with scheduling, invoicing, dispatching, payments, and marketing.

For trade businesses looking to scale, ServiceTitan acts as a central command center—helping owners and managers streamline their operations, improve efficiency, and increase revenue.

ServiceTitan’s Core Products

ServiceTitan offers several key products designed to help trade businesses manage and grow their operations:

1. ServiceTitan Core Platform

This is the foundation of ServiceTitan, offering tools like:

• Job Scheduling & Dispatching – Assign jobs efficiently and reduce downtime.
• Customer Management (CRM) – Keep track of all customer interactions.
• Estimates & Invoicing – Generate professional quotes and send invoices.
• Payments & Financing – Accept payments easily and offer financing options.
• Reporting & Analytics – Track performance and revenue in real-time.

2. ServiceTitan Marketing Pro (Lead Generation & Customer Retention)

For trade businesses wanting to automate their marketing and increase bookings, ServiceTitan’s Marketing Pro is a game-changer.

✅ Automated Email & SMS Campaigns – Send targeted messages to past customers, reminding them of maintenance needs, seasonal promotions, or special offers.

✅ Google Review Generation – Automate review requests to build credibility and improve rankings in Google search results.

✅ Direct Mail Integration – Send physical mailers like postcards with exclusive offers.

✅ Ad Tracking & ROI Measurement – Know exactly which campaigns drive calls, bookings, and revenue.

If you’re struggling with keeping customers engaged, getting repeat business, or generating online reviews, Marketing Pro can help fill your job pipeline without constant manual effort.

3. ServiceTitan Pricebook Pro

A pre-built, customizable pricebook that helps businesses quickly create accurate estimates. Features include:

• Automated pricing updates
• High-quality images for service descriptions
• Integrated financing options

4. ServiceTitan Phones Pro

A cloud-based phone system designed for service businesses.

• Smart call routing to the right team member
• Call tracking to measure lead sources
• Automated text responses for missed calls

5. ServiceTitan Payments

A secure payment processing tool that integrates with your invoicing system.

• Accepts credit cards, debit cards, and ACH transfers
• Provides financing options for customers
• Includes automated follow-ups for overdue payments

How Much Does ServiceTitan Cost in Australia?

ServiceTitan pricing isn’t publicly listed, as it varies based on business size, number of users, and features required. However, based on global estimates, pricing typically starts around $125 – $400 per user, per month.

For businesses looking to add Marketing Pro, Phones Pro, or Pricebook Pro, these come as add-ons with additional monthly fees.

The best way to get accurate pricing is to request a quote directly from ServiceTitan.

Is ServiceTitan Worth It for Australian Trades Businesses?

If your business is small and just starting out, ServiceTitan might feel like a big investment. However, for established trades businesses looking to grow, streamline operations, and increase profitability, it’s one of the most powerful platforms available.

When combined with a strong digital marketing strategy, ServiceTitan Marketing Pro can: 

✅ Automate customer follow-ups

✅ Generate more Google reviews for better rankings

✅ Improve booking rates with SMS & email marketing

✅ Track ROI on every campaign

At Rise Local, we help Australian ServiceTitan users maximize their marketing potential—so if you want to get more leads and higher ROI from Marketing Pro, we can help.

Next Steps: Get More Leads with ServiceTitan Marketing Pro

If you’re already using ServiceTitan in Australia (or considering it), making sure you’re fully leveraging its marketing capabilities is key to getting the best return on investment.

💡 Want help setting up high-converting campaigns inside ServiceTitan Marketing Pro?

Book a free strategy call with us today, and we’ll show you how to turn your ServiceTitan investment into a lead-generating powerhouse.