Over two-and-a-half years Rise Local worked with David Mikkelsen from Fluid Plumbing & Electrical on a hugely successful digital marketing strategy that has resulted in:

So, how did Rise Local‘s proven digital marketing strategies help this outstanding trades company achieve exceptional results? 

Fluid Plumbing & Electrical

Fluid Plumbing & Electrical had been established on the Central Coast for 20 years when Director David Mikkelsen saw an opportunity to redirect the business from property maintenance to focusing on servicing residential customers. He also wanted to grow the business and expand into new areas like Newcastle and the Hunter Valley.

David acknowledged that an active expansion strategy would require a new marketing focus with digital taking the lead and supporting traditional marketing tactics like letterbox drops, car signage, sponsorship and radio ads.

The strategy also depended on building trust online in Fluid Plumbing’s expertise and approach to customer service, with David commenting, “It was important that Fluid Plumbing’s digital presence presented the company as a professional and reliable organisation.”

Rise Local’s brief was to develop the right digital strategies to help David meet his targets. Rise Local’s Darren Urquhart worked with David on strategies that have not only achieved outstanding financial results, they have also become integrated into operational and employee development activities.

The Digital Strategy that delivered exceptional results

David believes that digital marketing is vital to the company’s success.

Rise Local delivered a marketing program made up of several elements:

Google Ads

Keyword research is important in determining what words customers are typing into Google when they are looking for a plumber in the region that Fluid Plumbing targets. Google Ads now account for 40% of website enquiries for emergency plumbing services like blocked drains.

Customer Testimonials, building trust and employee growth

Rise Local has helped David and his team to obtain customer reviews that are crucial to building trust. David believes that “Google reviews are a really effective marketing tool when people are searching for an emergency plumber they can trust.”

To help systemise the process, Rise Local set up an automated procedure for getting all Fluid Plumbing customers to leave feedback after completed jobs. Happy customers are prompted to leave reviews on Google and Facebook.

Well written content

Optimising Fluid Plumbing’s website also involved making sure that web pages and blog posts were well written and related to what people were searching for when they needed a plumber or when they needed information about plumbing.

Fluid Plumbing’s blog post “7 Tips for Clearing a Blocked Drain” now appears on the highly competitive 1st page of Google Australia-wide, ranking above listings for other plumbing companies providing this service.

So, if an Active Prospect is looking online for someone to clear a blocked drain in the area that Fluid Plumbing & Electrical, not only will Fluid’s ad appear at the top of the first page of Google, but their blog content, coupled with their strong star rating will appear there as well.

Tracking and reporting on results

The beauty of the digital marketing measurement tools used by Rise Local is that clients like Fluid Plumbing can gauge the effectiveness of the strategies in real time. David can now track the numbers and understand what is going on with his digital marketing, wherever he is.

Rise Local provides easy to understand reports that highlight the effectiveness of the marketing program. As any business owner knows, tracking and reporting on spend is a key element of business management and in turn success.

Call tracking is used by Fluid Plumbing to ensure they know where their calls are coming from online, again measuring the effectiveness of the particular ad.

The Impact of Rise Local’s Involvement

David says that “Over the three-year period the number of staff employed by Fluid Plumbing has doubled and their personal confidence has grown exponentially.”

Fluid Plumbing & Electrical continues to grow, delivering great service to their clients and developing the skills of their team.