Every Website Needs a Privacy Policy

Why a Website Privacy Policy is Good Business Practice

Having a website privacy policy really is essential for every website. What a privacy policy says to people that spend time and interact with your site is that you care about them and respect their private contact information when they choose to share it with you.

It also means that you are aware of and comply with the National Privacy Principles, which is a legal rather than moral obligation for most Australian businesses.

Businesses that are covered by the Privacy Act must comply with the National Privacy Principles and what they do is outline how any business may store, use and disclose personal information that is collected.

These principles cover:

  1. Collection

  2. Use and disclosure

  3. Data quality

  4. Data security

  5. Openness

  6. Access and correction

  7. Identifiers

  8. Anonymity

  9. Transborder data flows

  10. Sensitive information

If you want to read more information about all of these Privacy Principles see the websitehere. 

How to create a website privacy policy

The key thing that you need to remember, apart from complying with legislative requirements, is to provide your website users with a policy that is written in language that can be easily understood.

There is no use being excessively formal, use the same approach as the rest of your site to engage your users in a friendly and approachable manner.

Cover things like:

  • What the collected information will be used for and how it will be stored

  • What information is retained i.e. credit card details after sales

  • Methods for preventing fraudulent behaviour

  • Cookies

  • Your complaints process

  • Underage users

  • Where data is processed i.e. outside of Australia

  • Advertising by third parties

  • How people can unsubscribe or update their information

Net Lawman has a Privacy Policy legal document template available for $59.